Pitch Overview

What Is a 90-Second Pitch?

A 90-second pitch is a concise presentation designed to communicate:

  1. The Problem – What challenge or need exists?
  2. Your Idea – What is the innovation?
  3. Why It Matters – How does your idea improve lives, solve a problem, or create value?
  4. Impact – What difference could this make?

You do not need a finished business plan. The focus is on clarity, creativity, and potential impact. Think of it as explaining your idea to someone in an elevator — quickly, clearly, and memorably.

What Makes a Strong Pitch?

The best pitches are:

  • ✔ Clear – The audience quickly understands the idea
  • ✔ Compelling – The problem matters and the solution is exciting
  • ✔ Simple – The concept can be explained quickly
  • ✔ Impactful – The idea could create real value or change

Suggested Pitch Structure

  1. Hook (10–15 seconds)
    Start with a compelling statement or question.
  2. The Problem (20 seconds)
    Explain the challenge that needs solving.
  3. Your Innovation (30 seconds)
    Describe your idea and how it works.
  4. Why It Matters (20 seconds)
    Explain the value or impact.
  5. Closing (5–10 seconds)
    Finish with a memorable takeaway.

Example Innovation Pitches

Below are examples of short pitches that demonstrate how powerful ideas can be communicated quickly and effectively.